Friday, October 16, 2009

Email Marketing is Dead? Is email still be an effective for business promotion?

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Facebook and twitter really shift the function of email as a means of communication in the business world. Eemail is no longer rule in the online busniness for spread the company advertising and gathering consuments.

However, Email services for online still provide benefits in terms of one-way communication, while facebook or twitter require users to use the same service to communicate.
Email does not require a direct response on time or when we're not in front of the computer even though there is one email online all day.
Email does not require a similar program to communicate -like facebook and twitter, email users have many choices for different email service providers.

The Conclusion: Email Marketing still important for online business

Friday, September 18, 2009

Market chooses the 125x125 ad's

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If you often have a blog walk, I know you always see the 125x125 ad banner. Why 125x125? are another ad format to bored, or a little ad like 125x125 format can catch the eye like a flee to the lamp. this market behavior always seems unpredictable, but maybe i have a few answer!

So where is 125x125 ad power in market exactly? the first is design, you only have a few design with this ad, but if your design really catch the eye. there a big chance. and use some creativity, think outside the box don't think inside just because the this ad shape a box.

Many of sites charge high amounts for a little 125 x 125 ad that is placed in non premium areas of the website. Thus, the ads do not really get the attention they deserve. If you are looking to advertise on these websites because of branding purposes, these 125 x 125 ads might work, but if you are looking for ads that convert these won't unless you get really creative with them.

The ad placed up in left sidebar is ad by entrecard social network (I will tell you later) getting creative they were able to increase their ad's click through rate by 1000%. This shows that ads can be effective if advertisers get creative, but the majority of advertisers just don't spend enough time creating creative ads.

I'd love to hear other people's thoughts on these types of ads, does anybody else have any experience with them that they would like to share? I would also be curious to know how often these ads are clicked on, and / or if they have any measurable branding related benefits.

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